Basecamp treats its testimonials almost like case study snapshots. Instead of dropping in random praise, they frame each story with a before-and-after angle of what life was like before Basecamp, and what changed after. They even split the design visually: the “before” quote appears in dark mode, the “after” in light. It’s a small touch, but it gives the stories more shape and makes the page feel intentional, not just a feedback dump.
Interviews can be an engaging way to discuss or debate a topic and learn more about a person’s story. You can interview experts, like professors and doctors, thought leaders, influencers, and other interesting people. Do lots of research beforehand on your interview subject and topic. Then write interesting questions based on your findings. Example: Vogue magazine has a popular video series called 73 questions where a cameraman enters a celebrity's house and interviews them as they tour the house.
Webinars are an increasingly popular type of video content that is excellent for teaching your audience members about a topic. They are often done live with audience members asking questions of the expert or panel. You can use webinars as online training sessions, education, or just to share information. Example: Here is a webinar that is now on YouTube for viewing about how neuroscience helps you make better recruitment decisions.
How-to tutorials can be a valuable type of video for showing viewers how to do something or learn a new skill. Often how-to videos are presented as a series of steps. You can do tutorial videos on a variety of topics. Beauty and makeup tutorials are very popular. So are home repair, DIY, crafts, and other types of project how-to videos. Many well-viewed channels teach digital skills like coding, social media management, and graphic design.
